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InvestmentNews·

Practifi rolls out AI CRM amid RIA tech arms race

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Practifi has launched new AI-driven capabilities within its CRM platform, aiming to help RIAs streamline workflows and compete in the evolving wealth management technology landscape. This update highlights the ongoing trend of CRM providers integrating generative AI to automate advisor tasks and improve client data management.

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Practifi rolls out AI CRM amid RIA tech arms race · finsay